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IAB Digital Media Apprenticeship
Data Analyst

Hire-to-train or reskill employees with a Digital Media Apprenticeship

Close your skill gaps and get the skills you need, today
Remove degree requirements and hire more diversely
97% of Apprentices retain after 1- year

What technical and professional skills do Ad Operations Apprentices learn on the job?

Master Excel, Python, R, SQL, Pandas, Tableau, & more
Data analytics, big data,, machine learning
Think like an analyst, interpret data with models
Represent, process, and prepare data
Transform, clean, visualize important business data
Prepare effective dashboards, communicate a story
Think in a structured manner and break down problems

Learn to set up and manage data projects
Manage meetings & collect briefs
Communicate with stakeholders & leaders
Tell compelling stories and present insights with data
Present & pitch ideas to colleagues and clients
Critical thinking & creative problem-solving
Emotional intelligence, resilience, & a growth mindset

I would like to learn more . . .

I am an Employer

and want to learn more about training an Apprentice at my company.

About the Program

Diverse talent digital media and marketing is hard to find, and too many barriers of entry exist for people without college degrees.

To solve these challenges AAW and the IAB have created the first ever Digital Media Apprenticeships for roles in:

Data Analytics
Digital Advertising Operations & Sales
Digital Marketing

Employers can now hire the talent they want based on an individuals potential, not their credentials.

How does an IAB Apprenticeship work?

12 month training program, endorsed by IAB & USDOL
Hire Apprentices to work full time for you during the program
IAB trains Apprentices 20% of their time each week
Apprentices learn the latest digital and professional skills
Apprentices gain experience learning on-the-job
Program enhanced with IAB industry speakers & 1:1 coaching

diversity IAB .jpeg

"Hire the talent you want, build a diverse team and get tomorrow’s skills today."

- IAB

Apprenticeships build diverse talent

Hire candidates based on potential and cultural fit

Degree requirements create a barrier to 7 in 10 diverse candidates, Apprenticeships replace that system

Build diversity into your workforce of today, and into your future leaders

Reskill existing interns and employees to unlock their potential and create highly engaged, loyal employees

If you are an Employer, or a prospective Apprentice, get in touch with us to learn how an IAB Digital Media Apprenticeship can help you get the most up to date and relevant skills in the industry.

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